Agile product management

at scale

r more

Learn about the customer ... and the market

It is all about the customer - and the market. Learn how to use market research and user research to define the viability and sustainability of the product you want to develop.

And when you start developing, do it the agile way and learn while developing what resonates with the customer and what does not.

Finally, generate new ideas from the way the customer uses the product.

Day 1

Analyzing Your Role as a Product Manager
Continuously Exploring Markets and Users
Driving Strategy with Market Segmentation
Using Empathy to Drive Design

Day 2

Defining Product Strategy and Vision
Creating Roadmaps to Build Solutions
Delivering Value (part 1)

Day 3: half day

Delivering Value (part 2)
Creating Innovation in the Value Stream

Optional: Managing Value Stream Economics (4 h)

Attendees learn

How to create innovation in the value stream
How to use design thinking to achieve desirable, feasible, and sustainable products
How to use product strategy to set clarity and direction for the ART
How to develop and evolve short-term roadmaps that result in long-term value

Questions answered

How can I use design thinking to achieve customer centricity?
How do I prepare a product strategy, vision, and roadmap for my ART?
What are the right mindsets, skills, and tools to create successful products?

What is included

Course workbook and SAFe Studio access
One-year membership to SAFe Studio with your first class attendance
Access to e-learning modules and members-only content to support your SAFe transformation
Access to content, tools, and resources you need to practice SAFe every day
SAFe® Agile Product Manager certification exam